Initially called "Blue Ribbon Sports," Nike was founded in 1964 by Bill Bowerman, a track and field coach at the University of Oregon, and his former student, Phil Knight. The company officially adopted its current name in 1971 and is widely known for its iconic "Swoosh" logo and "Just Do It" slogan. Nike has continually introduced innovative products, such as Nike Air cushioning technology and the Adapt self-lacing system, that have revolutionized the athletic footwear industry. Additionally, Nike is known for its successful partnerships and collaborations with top athletes, such as Michael Jordan and LeBron James, and fashion brands such as OFF-WHITE and Supreme, which has cemented its cultural relevance and continued popularity.
